2025
Freelance
Services:
Logo & Brand Identity Design
Bootscootin' Mo
Bootscootin’ Mo is a line dancing instructor whose business is rooted in confidence, energy, inclusivity, and fun. Heavily inspired by Chappell Roan and the 'disco cowgirl' aesthetic, this visual identity blends western references with a bold color palette and playful, custom typography.
I built out a full identity system including a logo suite with supporting marks, icons, patterns, illustrations, and photo treatments for social. Everything was designed to feel expressive, feminine, rowdy, and loud. Each element is easily recognizable while remaining flexible and cohesive across mediums.