2020
Freelance


Client:
Brookyln Tweed
Services:
Email Marketing & Editorial Lookbook
Brooklyn Tweed Spring 2020 Collection Launch
Brooklyn Tweed is a Portland-based wool yarn manufacturer known for both their materials and thoughtfully designed knitting patterns. This launch featured a capsule collection by guest artist Emily Greene. The five-piece collection includes garments and accessories inspired by classic printmaking and traditional artist mediums.
For the Spring 2020 launch of Ever Greene, I created an editorial lookbook and supporting email campaign. The lookbook was designed to introduce customers to the collection and lived on the website as a rotating banner, while the email announcement was distributed through Mailchimp to their subscriber list.
Garment photography was woven together with flat lays, copy, and imagery from the artist’s workspace to create a cohesive visual story around the collection.