Holiday Campaign: 2024
In 2024, the North American region led the brand’s Holiday campaign, where I served as Lead Designer shaping the overall creative direction.
The campaign included a wide range of deliverables across CRM (email and MMS), paid media (social, performance, and display), video content, in-store retail print, and web banners.
Working closely with copywriters, designers, ecommerce partners, and the broader brand team, we delivered one of the most successful holiday seasons in the brand’s history. The CTV affiliate video ads I designed achieved a 13.7x ROAS, outperforming benchmark by 128%.
