ReWair
ReWair is Dr. Martens’ resale program, designed to restore, repair, and resell pre-loved boots, shoes, and bags. The initiative extends product life, reduces waste, and supports a more circular economy.
ReWair is integrated across all areas of brand marketing, including email and MMS, retail signage and packaging, organic social, video, paid media, and its own dedicated website. As the lead designer supporting both the launch and ongoing evolution of this evergreen initiative, I worked closely with teams across the business, including legal, digital, copy, product, IP, retail, and global partners.
I’m incredibly proud to have been involved in the inception of such an important program.
Secondhand September
In addition to the evergreen campaign, ReWair participates in Oxfam’s Secondhand September activation, a month-long initiative encouraging people to shop pre-loved, vintage, or secondhand clothing to help combat the environmental and social impacts of fast fashion.
For this campaign, I developed a sub-identity for Secondhand September that fits seamlessly within ReWair’s established visual language, while still giving the activation its own distinct presence.
