Sale
Sale creative at Dr. Martens spans every channel, from social and paid media to retail, print, email, and web. With multiple sale moments each season and a limited asset bank, the challenge was keeping the work feeling fresh while still staying consistent to the brand.
I worked closely alongside the rest of the creative team to continuously evolve the visuals, preventing fatigue and making sure each moment still felt engaging. I was also the sole creative producing video content for sale, which had a significant impact on performance, improving KPIs and ROI across channels and setting a new standard for how sale creative shows up across the brand.
