2020
Freelance
Services:
Logo and Brand Identity Design & Website Design
S&T Avionics
S&T Avionics, based in Sisters, Oregon, specializes in installation and sales of custom upgraded avionics, modern glass panels, and advanced autopilot systems for private and experimental aircrafts. (If you're like me and this all feels a little over your head, here’s the definition that helped me: modern avionics, often called “glass cockpits,” display flight data on screens instead of mechanical gauges, allowing pilots to navigate safely through low-visibility conditions and manage complex automated flight tasks.) 
Brand Identity & Website
For this project, I developed a full brand system including a logo suite and badges, merchandise (stickers and hats for the owner to gift to clients), print stationery, and a complete website build (check it out here). The design direction is professional, with an industrial edge that reflects the nature of the hardware and engineering behind the work and speaks to the customer that the business is aiming to attract. The color palette was inspired by the owner’s very own plane that he built himself.